Successful Go-to-market in the 'Supermarket of Software'

SVPG guide on how to successfully take a product to market in a crowded environment (like app stores). In these cases, the role of the Product Lead is to (1) connect the market and customer insights, (2) direct the product’s go-to-market, (3) shape how the world thinks about the product, and (4) enable others to tell the story.